Frequent asked Questions
What is Merln, and who is it for?
Merln is a marketing intelligence platform for marketers, brands, and agencies. It brings connected advertising and Google analytics data together to help you understand performance, evaluate creative, identify opportunities, and make more informed decisions.
Whether you manage one brand or multiple clients, Merln provides clearer visibility into what is working, what is changing, and where to focus next.
Which advertising and analytics platforms can I connect?
Merln currently supports Google Ads, including Search, Display, and YouTube; Meta including Facebook, Instagram, Messenger, WhatsApp, and Threads; Audience Network; TikTok; Reddit; Pinterest; LinkedIn; and Google Analytics. Additional integrations are planned as Merln expands its platform coverage.
How do I get started, and do I need technical expertise?
No technical expertise is required. Getting started takes three steps:
- Create your account. Register and complete your profile.
- Connect your platforms. Follow the prompts to sign in to your advertising and analytics accounts and authorize access. You’ll need the appropriate permissions for each account.
- Start exploring. A green check mark confirms a successful connection. Once your account data is available, you can begin asking questions and exploring insights.
Can I use Merln with my team or across multiple brands and clients?
Yes. Merln supports individual and team use, including organizations managing multiple brands or client accounts.
For guidance on team setup, multiple-account configurations, and pricing, email us at [email protected]. We can help you determine the right setup for your organization.
What kinds of questions can I ask Merln?
You can ask questions about marketing performance, creative effectiveness, budget allocation, and strategy using the data in your connected accounts. For example:
- Which campaigns deserve more budget?
- What is driving changes in performance?
- Which creative performs best across channels?
- Where can we improve efficiency?
- What should we stop, continue, or start?
Merln can also draw on information from the web to provide additional context where relevant. It is designed to keep responses focused on marketing questions it can meaningfully address using available data and supporting information.
Can Merln analyze historical performance, and how often is my data updated?
Yes. Merln can analyze historical data made available through your connected platforms. The available history varies by platform, account, and data type, and access may depend on your Merln plan.
Data is typically refreshed within 24 hours of becoming available from the source platform. Availability and reporting delays in those platforms can affect how quickly new results appear in Merln.
How does Merln use AI to generate insights and recommendations?
Merln is powered with leading frontier AI models, configured specifically for marketing analysis. It uses your connected account data to identify patterns, explain performance, evaluate creative, and develop recommendations.
Where relevant, Merln can supplement its analysis with information from the web. Responses are grounded in the available data, but their quality depends on that data’s completeness and accuracy. Recommendations are designed to support your professional judgment and decision-making.
How does Merln handle my data, and is it used to train AI models?
Data from your connected accounts remains the property of its respective owner. Merln uses the data you authorize it to access to provide analysis, insights, and recommendations. Merln does not use your connected account data to train AI models.
For AI processing, Merln uses model providers under Zero Data Retention arrangements, subject to each provider’s applicable terms. These arrangements govern how AI providers handle submitted data and are separate from Merln’s own storage and retention of account information and saved activity.
Is Merln free to use, and what do paid plans include?
Yes. Merln is free to join, with no credit card required. The Free plan lets you connect accounts and explore Merln’s core capabilities within defined usage limits. Paid plans unlock additional features, higher limits, and more advanced capabilities for individuals and organizations.
How does Merln’s Fair Billing Policy work?
Merln’s Fair Billing Policy bases paid subscription charges on active users, subject to a minimum charge for one user. It applies to paid plans purchased through the Merln website and paid for by credit card.
- When you purchase a paid plan, you’re billed for all active users included in your subscription.
- Changes to the number of active users are reflected in your next billing statement.
- If a user you’ve already paid for becomes inactive, Merln applies a prorated credit to your account for their unused time. The credit appears on your next billing statement.
- If all users become inactive, the paid subscription remains subject to a minimum charge for one user while it remains in effect.
The same principles apply to individual and team subscriptions. The inactivity and reactivation rules below determine when a user’s billing status changes.
When is a user considered inactive, and what happens next?
Users on a paid subscription are billed for each billing period, regardless of how often they log in to Merln. Account admins are responsible for managing their users, and a user continues to count toward the subscription until an admin deactivates their user account, subject to the minimum charge for one user per subscription.
An admin can deactivate a user at any time. Once deactivated, the user no longer counts toward the subscription, and any resulting billing adjustment is reflected in the next statement.
Can I upgrade, downgrade, or cancel my plan at any time?
You can upgrade or cancel your Merln subscription at any time. Moving an existing subscription to a lower-tier plan is not currently supported.
Changes in active user numbers are handled under the Fair Billing Policy. Reaching 90 days of inactivity does not itself cancel a paid subscription: the minimum charge for one user continues while the subscription remains in effect. Automatic cancellation of inactive user accounts follows the one-year rule above.
What is Merln, and who is it for?
Merln is a marketing intelligence platform for marketers, brands, and agencies. It brings connected advertising and Google analytics data together to help you understand performance, evaluate creative, identify opportunities, and make more informed decisions.
Whether you manage one brand or multiple clients, Merln provides clearer visibility into what is working, what is changing, and where to focus next.
Is Merln free to use, and what do paid plans include?
Which advertising and analytics platforms can I connect?
Merln currently supports Google Ads, including Search, Display, and YouTube; Meta including Facebook, Instagram, Messenger, WhatsApp, and Threads; Audience Network; TikTok; Reddit; Pinterest; LinkedIn; and Google Analytics. Additional integrations are planned as Merln expands its platform coverage.
How do I get started, and do I need technical expertise?
No technical expertise is required. Getting started takes three steps:
- Create your account. Register and complete your profile.
- Connect your platforms. Follow the prompts to sign in to your advertising and analytics accounts and authorize access. You’ll need the appropriate permissions for each account.
- Start exploring. A green check mark confirms a successful connection. Once your account data is available, you can begin asking questions and exploring insights.
What kinds of questions can I ask Merln?
You can ask questions about marketing performance, creative effectiveness, budget allocation, and strategy using the data in your connected accounts. For example:
- Which campaigns deserve more budget?
- What is driving changes in performance?
- Which creative performs best across channels?
- Where can we improve efficiency?
- What should we stop, continue, or start?
Merln can also draw on information from the web to provide additional context where relevant. It is designed to keep responses focused on marketing questions it can meaningfully address using available data and supporting information.
Can Merln analyze historical performance, and how often is my data updated?
Yes. Merln can analyze historical data made available through your connected platforms. The available history varies by platform, account, and data type, and access may depend on your Merln plan.
Data is typically refreshed within 24 hours of becoming available from the source platform. Availability and reporting delays in those platforms can affect how quickly new results appear in Merln.
How does Merln use AI to generate insights and recommendations?
Merln is powered with leading frontier AI models, configured specifically for marketing analysis. It uses your connected account data to identify patterns, explain performance, evaluate creative, and develop recommendations.
Where relevant, Merln can supplement its analysis with information from the web. Responses are grounded in the available data, but their quality depends on that data’s completeness and accuracy. Recommendations are designed to support your professional judgment and decision-making.
How does Merln handle my data, and is it used to train AI models?
Data from your connected accounts remains the property of its respective owner. Merln uses the data you authorize it to access to provide analysis, insights, and recommendations. Merln does not use your connected account data to train AI models.
For AI processing, Merln uses model providers under Zero Data Retention arrangements, subject to each provider’s applicable terms. These arrangements govern how AI providers handle submitted data and are separate from Merln’s own storage and retention of account information and saved activity.
Can I use Merln with my team or across multiple brands and clients?
Yes. Merln supports individual and team use, including organizations managing multiple brands or client accounts.
For guidance on team setup, multiple-account configurations, and pricing, email us at [email protected]. We can help you determine the right setup for your organization.
How does Merln’s Fair Billing Policy work?
Merln’s Fair Billing Policy bases paid subscription charges on active users, subject to a minimum charge for one user. It applies to paid plans purchased through the Merln website and paid for by credit card.
- When you purchase a paid plan, you’re billed for all active users included in your subscription.
- Changes to the number of active users are reflected in your next billing statement.
- If a user you’ve already paid for becomes inactive, Merln applies a prorated credit to your account for their unused time. The credit appears on your next billing statement.
- If all users become inactive, the paid subscription remains subject to a minimum charge for one user while it remains in effect.
The same principles apply to individual and team subscriptions. The inactivity and reactivation rules below determine when a user’s billing status changes.
When is a user considered inactive, and what happens next?
Users on a paid subscription are billed for each billing period, regardless of how often they log in to Merln. Account admins are responsible for managing their users, and a user continues to count toward the subscription until an admin deactivates their user account, subject to the minimum charge for one user per subscription.
An admin can deactivate a user at any time. Once deactivated, the user no longer counts toward the subscription, and any resulting billing adjustment is reflected in the next statement.
Can I upgrade, downgrade, or cancel my plan at any time?
You can upgrade or cancel your Merln subscription at any time. Moving an existing subscription to a lower-tier plan is not currently supported.
Changes in active user numbers are handled under the Fair Billing Policy. Reaching 90 days of inactivity does not itself cancel a paid subscription: the minimum charge for one user continues while the subscription remains in effect. Automatic cancellation of inactive user accounts follows the one-year rule above.